Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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AdWords Quietly Launches New Demographics Targeting Tab

Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.

5 Mobile Ad Strategies You Need To Be Using

Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.

Why It’s So Easy to Fail on Mobile [Data]

The latest Google Ads mobile data, including cost per click, click-through rate, and Quality Score on mobile devices, reveals why mobile advertising is harder than desktop.