Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth

Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.

Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early

Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.

The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)

Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.

The 10 Biggest Changes to Google Ads You Need to Know for 2023

A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!

Google Discovery Ads Now Available to All Advertisers

Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!

Newly Updated PPC Benchmarks for 21 Industries [June 2020]

In April, we updated our Google benchmarks to provide a better picture of online advertising during COVID-19. Now, we've ran the data again, and we're releasing updated benchmarks for 21 industries, including travel, hobbies, and so much more.