Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads
There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.
The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)
Helpful resources and practical tips to make the best of the Big Tech Layoffs of 2023.
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
![Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products](https://www.wordstream.com/wp-content/uploads/2023/01/google-cbd-feature.jpg)
Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products
All the details you need, plus how to get your CBD certification for Google Ads.
The 10 Biggest Changes to Google Ads You Need to Know for 2023
A practical guide to PPC in 2023—from PMax to cost per lead and everything in between!