Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
![Available NOW: Similar Audiences for Search Campaigns [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/similar-audiences-for-search-campaigns-reach.png)
Available NOW: Similar Audiences for Search Campaigns [Data]
Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.
Breaking: Exact Match Keywords No Longer Exact Match
Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.
![Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/cross-network-ads-effect-on-google-brand-searches.png)
Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
There are plenty of reasons to advertise on more networks than just Google - in fact, advertising on Bing and Facebook can lift your Google brand searches by 34%!
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Many advertisers are boycotting Breitbart.com due to the site's message. But display ads on Breitbart don't work anyway! We have the data. Here's how to stop your ads from showing there.
![NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]](https://www.wordstream.com/wp-content/uploads/2021/12/Blog-Featured-05-Thumbnail.png)
NEW Google Ads Message Extensions Enable High-CTR Click-to-Message Ads [Data]
With new message extensions in Google AdWords, you can set up mobile ads that enable users to click to text you right from the SERP! These new extensions can increase your mobile CTR by 50%. Learn more about how message extensions work in AdWords.
3 Simple PPC Formulas Proven to Lower Your Costs
You don't need to be a data scientist to use PPC formulas and advanced analytics for account optimization. All you need are these handy equations and a little algebra!
Google Silently Introduces New Display Keywords Targeting Settings
Google has quietly launched a big changed to the way keyword targeting works on the Display Network. Get the scoop!
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.