Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Bing Ads Benchmarks for YOUR Industry

Curious how you're doing in Bing Ads? Find average click through rate (CTR), conversion rate, cost per click, and cost per action in Bing Ads campaigns across 18 popular industries.

Google Announces Major Changes to Ad Rotation Settings

Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.

These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof

In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!

How to Use Google’s New Showcase Shopping Ads (First Click Free!)

Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.

7 Data-Backed Tips for AdWords Ads that Work Right Now

The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.

4 Useful Features Hidden in the New Google Ads Interface

The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.

Promotion Extension in Google Ads Drives Super-High CTR

The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

Introducing New Smart Display Campaigns in Google Ads

Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.