Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data.
Get 10x more out of your email marketing lists using these 4 creative hacks to repurpose an email list for search and social marketing.
Laern how to implement Remarketing Lists for Shopping Ads, which can have a HUGE impact on your Shopping click-through-rates and conversion rates in AdWords!
In the past, advertisers have had to rely on demographics & affinities provided by Google, or past online actions to target users in AdWords. Customer Match allows advertisers to now create and target a custom user audience simply by uploading a list of email addresses.
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
What's the average PPC cost in your state? A new infographic from WordStream reveals the average CPC in all 50 US states.
Bing vs. AdWords: What’s the difference? More people use Google AdWords for search advertising, but you might be surprised to learn there are lots of ways that Bing actually beats the popular AdWords platform – including lower costs! Learn why you should give Bing Ads a try.
The Google Display Network has unparalleled reach. In this guide, learn how to narrow down your targeting options to reach your best audience.