Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Google Resumes Ads for Certified Drug & Alcohol Rehab Facilities

In September of 2017, Google restricted search ads for rehab facilities in order to crack down on exploitation. Recently, they’ve announced a new path for qualified advertisers. Learn what you need to do to get your account back up and running again!

A Look Inside Google Ads’ New Ad Suggestions Feature

Ad Suggestions are designed to help busy advertisers who aren't diligently split testing their ad copy do just that. Learn what ad suggestions are, how they work, and how they can positively impact your Google Ads account.

8 Real, Data-Backed Predictions for PPC in 2018

Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!

What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

Google has started restricting ads that come up when someone searches for addiction treatment on its site. Here's what you need to know about these sudden Google ad policy changes and how they'll affect you.

Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use?

Advertisers now have the choice between setting up a daily budget or a campaign total budget when managing their campaigns in AdWords. Learn the benefits and drawbacks of each campaign type so you can decide which budget setting is right for your campaigns.

Google Releases Life Events Targeting to Everyone!

Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.

Google Customer Match Expands to Include Targeting by Phone Number & Address

As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

Bing Ads Benchmarks for YOUR Industry

Curious how you're doing in Bing Ads? Find average click through rate (CTR), conversion rate, cost per click, and cost per action in Bing Ads campaigns across 18 popular industries.

Google Announces Major Changes to Ad Rotation Settings

Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.