Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof
In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!
How to Use Google’s New Showcase Shopping Ads (First Click Free!)
Google just quietly released a new ad format for e-commerce businesses, Showcase Shopping Ads. Learn when and why to use this new ad format and how to optimize showcase shopping ads for success.
7 Data-Backed Tips for AdWords Ads that Work Right Now
The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.
4 Useful Features Hidden in the New Google Ads Interface
The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.
Promotion Extension in Google Ads Drives Super-High CTR
The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!
Google Announces Major Changes to Enhanced CPC Bidding
Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.
Introducing New Smart Display Campaigns in Google Ads
Take a look at Google's new Smart Display Campaign type in AdWords, an easy way to get started with and scale your Display campaigns.
![Available NOW: Similar Audiences for Search Campaigns [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/similar-audiences-for-search-campaigns-reach.png)
Available NOW: Similar Audiences for Search Campaigns [Data]
Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.
Breaking: Exact Match Keywords No Longer Exact Match
Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.