Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Google has begun restricting ads from all third-party tech support providers globally. If your tech suppor ads have been suddenly pulled from Google, here's what you need to know.
Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.
Google's brand new expanded text ads will allow advertisers to show up to 3 headlines and up to 2 descriptions: the biggest ads on the SERP, ever. Check out our coverage to get all the information you need to succeed!
Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.
Learn how Google's newest search offering, Local Service Ads, caters to specific industries and shows potential customers trusted professionals in their area, appearing above traditional paid search ads.
Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!
If you're only measuring direct conversions or attributing everything to the last click, you're missing out on a lot of the value inherent in your online advertising campaigns. Learn how more sophisticated attribution models can show you the bigger picture and help you measure your true success.
Yesterday, Google announced that it will soon ban all bail bond ads from its platforms due to the fact ads in this space tend to prey on people of color. Google's newest ad policy will not impact advertising for legal services, including criminal defense, but it will cost the search titan significant revenue: after all, bail bonds keywords are some of the most expensive in AdWords!
In September of 2017, Google restricted search ads for rehab facilities in order to crack down on exploitation. Recently, they’ve announced a new path for qualified advertisers. Learn what you need to do to get your account back up and running again!