Mark Irvine
Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.
Google Doubles Its Life Event Targeting & Expands to Display Ads
Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!
Google Ads Is Killing Message Extensions-What You Need to Do NOW
Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.
Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!
Facebook Ad Benchmarks for YOUR Industry
A lot has changed since we first released our Facebook ad benchmarks—that's why we've updated them for 2019. So what numbers do you need to compete in your industry for metrics like click-through rate, conversion rate, and more? Find out!
How to Use Google Lead Form Extensions to Drive More Leads
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!
Google Shopping Holiday Forecasts for YOUR Industry
Wondering what to kind of traffic you can actually expect while you're prepping your Google Shopping accounts for the holiday season? We partnered with Google to examine what retail advertisers can expect, and we're sharing the Google Shopping holiday forecast here. Take a look for traffic forecasts for 12 industries, including apparel, computers, electronics, and more!
Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More
Online shopping is highly competitive. Check out our benchmark data to see how you stack up!
![Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]](https://www.wordstream.com/wp-content/uploads/2021/07/exact-match-update-search-impact.jpg)
Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.