Mark Irvine

Mark Irvine

Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.

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Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]

Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.

Google Quietly Introduces New Detailed Demographic Targets

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.

Bing Ads Announces New LinkedIn Profile Targeting

Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.

Google Shuts off Tech Support Ads

Google has begun restricting ads from all third-party tech support providers globally. If your tech suppor ads have been suddenly pulled from Google, here's what you need to know.

Coming Soon: Exact Match Keywords to Match to Even MORE Variants

Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.

Google Expands Your Search Ads AGAIN! What You Need to Know

Google's brand new expanded text ads will allow advertisers to show up to 3 headlines and up to 2 descriptions: the biggest ads on the SERP, ever. Check out our coverage to get all the information you need to succeed!

Save Time & Money Managing Bing Ads with Scheduled Imports from Google

Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.

NEW! In-Market Audiences Debut in Search Campaigns

Long gone is the world of managing search campaigns with keywords alone! In fact, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Today, advertisers have a new tool to reach their audiences on the SERP – In-Market Audiences! WordStream Senior Data Scientist Mark Irvine dives into this new features, outlining what it is and how you should use it to target more qualified prospects on the SERP!