Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
50+ Free & Creative April Marketing Ideas to Freshen Up Your Content Calendar
Express your brand's personality, attract customers, and celebrate diversity!
54 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)
"Kiss me I'm Irish" is not on this list. Promise.
6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)
Content and copywriting? Yes! Marketing and business strategy? Not so much.
76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2023
Get equipped and inspired to make meaningful change in society through your marketing efforts.
What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
16 Irresistible Popup Examples (& How to Copy Them!)
Get ideas for promotions, layouts, calls to action, and more!
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
60+ Easy & Creative March Marketing Ideas (With Examples!)
In like a lion, out like a lamb, and chock full of opportunities to connect with your audience.
14 Chatbot Examples that Generate Leads & Engage Visitors
Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!