Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

Craft the perfect message for your emails, social posts, landing pages, and more.

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

64 Easy & Creative November Marketing Ideas (+Examples!)

Here are 64 easy and creative November marketing ideas for your website, blog, social, email, promos, events, and more!