Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

67+ Free & Creative October Marketing Ideas (+Examples!)

Creative and meaningful ways to connect with your customers and stand out from competitors.

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

The Best Time to Post on Facebook in 2022 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

56 Free & Creative September Marketing Ideas for Any Business

Meaningful ways to connect with your customers through content, events, promos, and more.