Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
See what it takes to get a Google Knowledge Panel for your business, why it's important, and how you can earn yours now.
52 Memorial Day Instagram Captions, Quotes, & Hashtags (+Canva Templates!)
Pay your respects with these ready-made captions and posts, plus a word and hashtag brainstorm list.
90+ May Marketing Ideas (& Examples) for Any Business or Budget
Connect with your customers in meaningful, memorable ways this month with your blog and social posts, emails, and more!
How to Write Google Ads Like a Pro in 2025 (+Examples!)
Write stand-out Google Ads with these tips, techniques, and tools.
28 Advertising Techniques to Influence Customers & Win Business
Find the right advertising technique to create more engaging marketing messages and better connect with your audience.
50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
There's a National Public Sleeping Day in February. Who knew?
The 11 Best SMART Goal Examples for Business
The SMART framework helps you set better goals, and these examples will make it easy to do.