Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Do a Social Media Competitor Analysis
Your competition has a lot to teach you. Learn how to do a social media competitor analysis to get their playbooks.
12 Ecommerce Marketing Strategies & Examples (2026)
Ecommerce marketing can be tricky, but this guide will help you build a sustainable strategy.
The 10 Best Ways to Rank Higher on Google Maps
Rank higher on Google Maps and attract more local customers with these 10 optimizations to your website, Google Business listing, and more.
How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget)
Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!
How Much Does Reddit Advertising Cost in 2025?
Are Reddit ads worth the cost? Check out this guide and judge for yourself.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
See what it takes to get a Google Knowledge Panel for your business, why it's important, and how you can earn yours now.
52 Memorial Day Instagram Captions, Quotes, & Hashtags (+Canva Templates!)
Pay your respects with these ready-made captions and posts, plus a word and hashtag brainstorm list.