Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images
Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.
11 Diversity, Equity & Inclusion Resources for Small Businesses
Incorporate true DEI into your marketing with these free tips, templates, and tools.
32 Free & Easy Instagram Story Templates for Businesses
Idea-inspiring, brand-building, follower-fetching templates designed to save you time.
7 Marketing Psychology Tactics to Influence Your Customers (With Examples)
With 26 easy tactics to use in your ads, landing pages, emails, and more!
Google Marketing Live 2022: The Top 10 Updates You Need to Know
The no-nonsense recap to help you parse out what really matters.
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
How to Write a Follow-Up Email (+12 Examples & Templates)
Everything you need to write a strong, non-annoying follow-up email that gets a response.
How to Write in Conversational Tone (+30 Awesome Examples)
Learn how to write marketing copy that your audience actually wants to read.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.