Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
27 Restaurant Marketing Ideas: How to Market a Restaurant
The complete guide to restaurant marketing—for dive bars to Michelin five stars and everything in between.
73 Creative Instagram Story Ideas (Plus Templates!)
Warning: This post puts you at risk for CBI (creative brain implosion).
16 Awesome Facebook Ad Examples (& Why They Work)
Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.
How Much Does Google Ads Cost in 2024?
All of the benchmarks, factors, and tips you need to determine your budget.
How to Come Up With a Business Name: The Creative & Practical Checklist
Ideas to pursue, mistakes to avoid, and legal steps to take.
How to Write a Case Study (+10 Examples & Free Template!)
Say goodbye to boring PDFs and hello to inspiring stories that sell.
How to Get More Instagram Followers: 23 Smart Methods
Your Instagram following shouldn't be a meaningless moshpit, but a curated community.
How Does Google Ads Work in 2025? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
76 Versatile Valentine’s Day Instagram Captions (Not a Boring Generic List!)
Because original content is our love language.