Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.

Our Top 50 Marketing Tips for Every Channel

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.

The 10 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.

Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

268 Catchy & Creative Business Name Ideas

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.