Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Write a Case Study (+10 Examples & Free Template!)
Say goodbye to boring PDFs and hello to inspiring stories that sell.
How to Get More Instagram Followers: 23 Smart Methods
Your Instagram following shouldn't be a meaningless moshpit, but a curated community.
How Does Google Ads Work in 2024? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
76 Versatile Valentine’s Day Instagram Captions (Not a Boring Generic List!)
Because original content is our love language.
13 Facebook Ad Copy Examples to Inspire You
If this doesn't get you on the A/B testing train, then you're in the wrong industry.
32+ Valentine’s Day Marketing Ideas Your Customers Will Love
Think outside the [heart-shaped] box.
The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)
Complete with tips, tools, and a seven-tab template, this is website audit gold.
The 19 Best Marketing Strategies for 2023 (That You Can Actually Do)
These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.
11 Free Google Ads Tools You Didn’t Know About (But Should)
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.