Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
Modified Broad Match Is Going Away: What You Need to Know
Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.
120 of the Best Words and Phrases for Marketing with Emotion
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.
Creative Newsletter Names: 75+ Ideas & Examples to Inspire You
This post provides words phrases to help you come up with a creative newsletter name for your business, along with real examples of clever newsletters from all over the internet.
42 Powerful Local Marketing Ideas That Work (+Examples!)
This post provides 30 local marketing ideas to help you gain more exposure, build more trust, and attract more customers to your local business, broken down by advertising, local SEO, social media, email marketing, and community.
27 Free & Low-Budget Marketing Ideas for Any Business
Check out our list of fast, free, and creative ways to grow your business!
4 Search Trends That Make Your Google Listing More Important than Ever
Google search is always changing, so as a local business, you need to stay on top of the trends and respond. Here are four major trends that affect the Google SERP, plus actionable tips you can take to keep your Google business listing optimized!
15 Ways to Make Your Website More Visible on Google
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.
The 30 Best Ways to Promote Your Business—With or Without Money
This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!
The 27 Best Networking Email Subject Lines (+9 Full Templates!)
Making great connections starts with making great impressions. Use these networking email templates to do just that!