Kristen McCormick

Kristen McCormick

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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How to Write Your Best Promotional Emails (+18 Examples!)

Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.

The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

More than 100 advertisers have joined the Facebook advertising boycott. Here, we're breaking down the #StopHateForProfit campaign and sharing tips for responding or joining the boycott as a small business.

The 10 Best Ways to Rank Higher on Google Maps

Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize, and support your listing so that your business ranks higher on Google Maps and reaps all of the associated benefits.

How to Create & Verify Your Google My Business Account

Verifying ownership of your business on Google is crucial for increasing your local search visibility, but the process can be confusing. This post covers exactly what you need to do to create a Google My Business account and connect it with your listing on Google Maps and Search.

What Is Google My Business & Why Do I Need It?

If you want to turn your Google Business Profile into the powerful local SEO and marketing tool it is, you need to create a Google My Business account. This post will cover exactly what Google My Business is, how to use it to access and manage your profile on Google, and how to get started.

13 Google My Business Optimizations to Rank Higher in Local Search

Use these Google My Business optimization strategies to turn your Google listing into a free customer acquisition tool for your local business. We'll cover best practices for every section including contact information, products, posts, photos, reviews, Q&A, description, and more!

13 SEO Strategies for SMBs During COVID-19

Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.

Why SEO Is More Important Than Ever-Yes, Even During COVID-19

Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.

11 Free Ways to Reach Your Audience Online During COVID-19

With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.