Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
22 Fantastically Free Ways to Promote Your Instagram Account
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
16 Easy Ways to Get More Google Reviews (with Examples)
Google reviews should be a top priority for your local business. This post covers why they're so important and provides 17 ways to get more Google reviews, plus plenty of examples to help get you started.
How to Find the Right SEO Service for Your Small Business
Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.
Google Reduces Visibility in Search Terms Report: What You Need to Know
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.
100+ Creative Hashtags for Every Day of the Week
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
10+ Free Ways to Get on the First Page of Google
For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
12 Ways to Effectively Promote a New Product or Service
Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.
How to Write Your Best Promotional Emails (+18 Examples!)
Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit
More than 100 advertisers have joined the Facebook advertising boycott. Here, we're breaking down the #StopHateForProfit campaign and sharing tips for responding or joining the boycott as a small business.