Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
The 19 Best B2B Marketing Strategies (Based on Data!)
The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.
The 25 Best Ways to Increase Your Online Presence (+Free Tools!)
Turn a mere online existence into a lead-generating online PRESENCE with these proven strategies.
273 Winning Words for Emotional Copywriting (with Examples!)
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.
14 Referral Program Ideas to Land Your Best Customers Yet
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
The 6 Best Local Business Marketing Resources Around (All Free!)
In this post, we've curated seven free marketing resources geared specifically for local businesses—covering everything from tactics and planning to trends and lifestyle tips. Even better, they come in a variety of mediums to suit different learning styles and time constraints.
How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients
The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!
How (+When & Why) to Update Your Google Business Listing
This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.
7 Easy Ways to Get More Traffic from Evergreen Content
Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!
20 Creative Call to Action Examples for Email Newsletter Signups
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.