Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
How to Write Copy That Sells (Anything): 102 Tips & Examples
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
13 Email Marketing Tips Your Readers Want You To Be Following…Now!
These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.
Google Marketing Livestream 2021: What You Really Need to Know
Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!
Company Core Values: 200 Examples (+How to Establish Yours)
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.
The 19 Best B2B Marketing Strategies (Based on Data!)
The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.
The 25 Best Ways to Increase Your Online Presence (+Free Tools!)
Turn a mere online existence into a lead-generating online PRESENCE with these proven strategies.
273 Winning Words for Emotional Copywriting (with Examples!)
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.