Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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What Is Google My Business & Why Do I Need It?

If you want to turn your Google Business Profile into the powerful local SEO and marketing tool it is, you need to create a Google My Business account. This post will cover exactly what Google My Business is, how to use it to access and manage your profile on Google, and how to get started.

13 Google My Business Optimizations to Rank Higher in Local Search

Use these Google My Business optimization strategies to turn your Google listing into a free customer acquisition tool for your local business. We'll cover best practices for every section including contact information, products, posts, photos, reviews, Q&A, description, and more!

13 SEO Strategies for SMBs During COVID-19

Here are 13 SEO best practices and strategies to implement for your small business to maintain quality website traffic during COVID-19, organized by general strategies, content strategies, and local strategies.

Why SEO Is More Important Than Ever-Yes, Even During COVID-19

Search traffic to websites is being drastically impacted by COVID-19, but that doesn't make your SEO efforts pointless. Here, we break down why SEO is important right now, especially for SMBs.

11 Free Ways to Reach Your Audience Online During COVID-19

With the economy in a slump and online engagement at a peak, there is no better time to try out these free yet effective marketing strategies on Google, Facebook, and Instagram during COVID-19.

State of the Internet Marketing Agency in 2020

Our annual inside look at what makes internet marketing agencies tick. Get the findings and key takeaways around growth, services, and reporting for overall agency management and PPC specifically.

Navigating COVID-19: A Simplified Guide to Resources for SMBs

This 7-point COVID-19 guide for small businesses includes resources and priorities. We've organized this guide by key objectives, including safety, customers, listings, marketing, finances, remote work, and making sense of it all.

Marketing During COVID-19: 4 Essential Copywriting Guidelines

This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You'll find guidelines, resources, and examples for ensuring sensitivity, accuracy, and relevance.

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

We're sharing the five essential digital marketing skills everyone needs: copywriting, SEO, PPC, email, and conversion rate optimization. For each, we provide a free tool and a free course!