Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.
The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.
Turn a mere online existence into a lead-generating online PRESENCE with these proven strategies.
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
In this post, we've curated seven free marketing resources geared specifically for local businesses—covering everything from tactics and planning to trends and lifestyle tips. Even better, they come in a variety of mediums to suit different learning styles and time constraints.
The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!
This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.
Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!