Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
How to Write Copy That Sells (Anything): 102 Tips & Examples
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
13 Email Marketing Tips Your Readers Want You To Be Following…Now!
These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.
Google Marketing Livestream 2021: What You Really Need to Know
Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!
Company Core Values: 200 Examples (+How to Establish Yours)
Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.