Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Find the Right SEO Service for Your Small Business
Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.
Google Reduces Visibility in Search Terms Report: What You Need to Know
As of September 2020, Google has reduced visibility in the Google Ads search terms report. This post covers what has changed, how experts are reacting, and actionable suggestions for navigating this unfortunate shift.
100+ Creative Hashtags for Every Day of the Week
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
10+ Free Ways to Get on the First Page of Google
For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
12 Ways to Effectively Promote a New Product or Service
Here are twelve tried-and-true ideas on how to promote a new product or service for your business to generate excitement, drive sales, and win new customers.
How to Write Your Best Promotional Emails (+18 Examples!)
Reach your email marketing goals by learning how to write effective promotional emails—including best practices and real examples.
The 10 Best Ways to Rank Higher on Google Maps
Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize, and support your listing so that your business ranks higher on Google Maps and reaps all of the associated benefits.
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit
More than 100 advertisers have joined the Facebook advertising boycott. Here, we're breaking down the #StopHateForProfit campaign and sharing tips for responding or joining the boycott as a small business.
How to Create & Verify Your Google My Business Account
Verifying ownership of your business on Google is crucial for increasing your local search visibility, but the process can be confusing. This post covers exactly what you need to do to create a Google My Business account and connect it with your listing on Google Maps and Search.