Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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Can We Trust View-Through Conversions? An Experiment Reveals!

View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.

2021 Paid Search Advertising Benchmarks for Every Industry

What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!

New Changes to Google Ads Keyword Matching: What It Really Means

On September 23, 2021 Google announced improvements to broad match and changes in the way it selects keywords for ads. Learn what it all means and how advertisers are reacting.

NEW Advertising Benchmarks for Home Services in 2021

What's a good cost per click for home services ads? Find out average CPC, CPL, and CTR for home services search, display, and social ads in this advertising benchmarks report.

9 Free Social Media Marketing Courses That Won’t Put You to Sleep

Eight *engaging* and free social media marketing courses related to SEO, content, strategy, monitoring, ads, influencers, and inclusivity—in two hours or less.

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.

Expanded Text Ads Are Over. Here’s What It Means

Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.