If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday.
We’ve come up with a list of 32+ Valentine’s Day marketing ideas to add to your February marketing that you can execute easily. This includes:
You may also be interested in this [non-generic] list of creative Valentine’s Day Instagram captions.
Let’s jump in.
There are countless Valentine’s Day promotions that you run this month to engage and connect with your audience in fun and creative ways. Here are some industry-specific ideas:
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Valentine’s Day is one of those holidays that falls in the middle of the significance scale. Your audience might want to do just a little something special on or for this day—but nothing major—which opens up an opportunity for you to run mini deals.
For example, photographers can do quick 30-minute sessions at half price. This way, you can attract interested prospects at a low commitment or cost, who may potentially return to you for larger holidays and events.
No matter what kind of business you run, there are different ways to promote your business and stand out to your audience on and around Valentine’s Day.
Consumers are forever in search of the perfect gift for their loved ones and significant others. Take advantage of this by creating a blog post or downloadable gift guide. Include items that you offer as well as those you don’t offer.
The goal is for you to build trust by helping your customers find something they’ll want to give to their loved ones; not necessarily to sell or promote your products directly. Remember to share your gift ideas in your on all your social media platforms and even through promotional emails.
Take a page of Tiffany’s book and provide prompts (disguised as promotions, of course).
Of course, one of the most obvious ways to incorporate Valentine’s Day into your February marketing is through a couples theme. The business below got creative and asked its audience to comment with their favorite “couple” of smartwatches for a chance to win them.
Or you could take it to the extreme, like Panera did (example taken from HubSpot). Propose to your significant other at Panera and they just might cater your wedding.
Catch your audience’s eye with attractive Valentine’s Day-themed graphics. And think outside the pink hearts, candy, and chocolate box. For help with creativing captivating visuals, check out these visual marketing tools.
Does your business have any products or services that support Valentine’s Day themes? Promote or sell them on Facebook or run a giveaway. Think love, pink, hearts, friendship, teddy bears, flowers…you know the deal. Or think outside the box like this business did:
Note that you can run a Valentine’s Day contest or giveaway using any of your products. That’s the beauty of holidays!
If art, decorations, gift-giving, bouquets, or design are relevant to your business or audience, why not post a DIY tutorial on a Valentine’s Day craft? Video can help to engage your audience and reveal your business’s personality. Try a Facebook Live or Instagram Live session.
Did you know that more than 60% of Valentine’s Day spending occurs on or within five days of the 14th? So your last-minute offers may even see more success than deals offered earlier in the month. Accommodate these shoppers by:
Even if your products or services aren’t related to the holiday, you can still carry out creative and effective marketing on Valentine’s Day. For example:
While running a Google ad for a Valentine’s offer would be ideal, this is about very last-minute ideas. Thanks to the Google My Business platform, you can publish posts to your free listing that show up when customers find your business. Create an Events post to encourage attendance at an event you’re hosting, or an Offers post to expand the reach of your limited-time Valentine’s Day offer. This is a marketing bonus, as posting to your Google Business Profile is one of the many Google Business optimizations you can perform to rank higher on Google Maps and increase your chances of getting found in local searches.
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If you have an email list, send your subscribers a Happy Valentine’s Day card and include a special offer or promotion along with it. Again, you can market your offer as a special “gift” for your loyal customers instead of promoting products or services for your customers to buy for their loved ones. This email functions as a “Thank You” card and gives you a great excuse to reach out to your customers again in a non-intrusive way.
Or you can delight them with a little blast from the past…
Valentine’s Day is a great day to reach out to your fans and ask them to give your business a little love in the form of a review. Not only will this help increase your positive reviews and attract more new customers, but it will also remind those who have had a good experience with your business to reengage. Customers are generally happy to write reviews, you just need to know how to ask for them.
Whether you create products that can be customized for Valentine’s Day or run a business completely unrelated to the holiday, there are plenty of options for Valentine’s Day marketing. We covered a lot in this post, and you can find even more in this list of February social media post ideas, but here’s a general list that sums it up.
Ready for more? Check out these content ideas for March.
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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