January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day…
January 21. Squirrel Appreciation Day. Mark your calendars.
Read on to find:
Let’s dive in!
January is the national month for:
#wearblueday occurs every January in support of anti-human trafficking.
We’ve included the full list of January national days and dates at the bottom of this post, but here are a few highlights:
In addition to MLK Day, we also have:
Here are some ways to use the awareness themes, holidays, and national days of January to connect with your audience.
The holidays might be over, but don’t miss out on the opportunity to squeeze every last drop of cheer you can out of the last month! You can still make the holidays part of your January marketing by creating and publishing holiday roundup posts on your blog or on your social media sites.
Here are some ideas:
The holidays are busy, and customers might have missed all you had going on, so this is an easy way to create content for your business while making sure they’re in the loop.
MLK Day, observed on the third Monday of January every year, celebrates Martin Luther King, Jr.’s birthday and commemorates his Nobel Peace Prize for Civil Rights leadership. Don’t use this holiday to promote your business. Make it a day of service, celebration, and education around this civil rights legend.
January is National Blood Donor Month, so get involved!
You can find blood drives in your area here.
Who doesn’t love a nice compliment? National Compliment Day occurs every January 24—here are some ways to celebrate:
Much of the United States is covered in snow in January. Love it or hate it, you can’t stop it, so use it to your advantage! Make the snowy weather a little less gray with content, promotions, and posts celebrating the cold.
With so many people working from home (and becoming obsessed with cleaning and organization shows), this holiday just may resonate with your audience. Here are some ways to take part:
No explanation needed for this annual favorite. Here are some ideas:
Check out our 115 [not overused] New Year’s Instagram caption ideas post for more resolution-related ideas!
Loyal customers not only bring you ongoing business, but they are also more likely to refer other customers to you. Providing the best customer service is the first and foremost loyalty marketing strategy, followed by intentional loyalty or referral programs. And with people feeling enthusiastic and motivated for the new year, this is the perfect time to start one.
Here are some ideas for your customer loyalty program:
As for referral programs, check out our 14 Referral Program Ideas to Land Your Best Customers Yet and these three referral marketing strategies to get the gears turning. And make sure to promote your programs on social media and in your location so customers can find out about it easily!
This holiday changes every year. It’s the first Friday the 13th of the year, and in 2023, it falls in January! Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.
Or get serious…
Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.
These aren’t the most fun marketing ideas, but they are essential if you want running your business to stay fun, through the month and year-round.
There’s nothing less exciting than seeing the number of new emails in your inbox when you get back from the holidays.
Actually, I lied because there is: It’s going through them. Did you know January 25-29 is actually Clean Out Your Inbox Week? Use it as motivation to get organized and start with a clean slate.
Whether you’re an agency, business owner, or freelancer, it’s important to have both personal and professional goals for the year. Take some time at the beginning of the month to make sure your goals and your marketing plan are solidified.
As we know, things can change quickly, but having a documented plan or a growth strategy in place can make the difference between hitting your revenue goals for the year and missing them.
Now that you have a full year of data available, take some time to see what worked in your marketing last year and what didn’t.
Here are some ideas of what to look at:
With the new year comes a ton of new content around what to expect in the world of marketing and business in general. Find some articles or blog posts that will get you up to speed on what the experts expect to be big this year in your own industry—and jot down some ideas or trends that you might want to try out!
Market your business both online and offline by highlighting upcoming events for the year. Some upcoming holidays include President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day.
If you have anything planned for these events, like upcoming Valentine’s Day deals at your spa or a special Valentine’s menu at your restaurant, let customers know! A calendar of promotions is a great way to keep customers informed about upcoming promotions or events your business is sponsoring or hosting.
Last, but not least, update your Google Business Profile. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimized Google Business profile is the place to start.
Take a minute to make sure your profile is claimed and then take it a step further by optimizing your listing:
Get more tips to optimize your Google My Business profile here.
The digital marketing world is never in a resting state. Set a goal for yourself to build on your existing marketing skills or develop new ones. Here are some great resources for doing so:
Hmm, looks like our next roundup will need to have 10…
January can often be a stressful time for business owners, but with the right marketing ideas and plan in place, you can relieve some stress without losing out on new customers and engagement. Happy new year! Interested in more marketing ideas for every month of the year? We can help with that. Check out our creative ideas for:
As promised, brought to you by National Day Calendar
New Years Day
National Bloody Mary Day
National Hangover Day
National Play Outside Day – First Saturday Every Month
National Buffet Day
National Cream Puff Day
National Personal Trainer Awareness Day
National Science Fiction Day
National Chocolate Covered Cherry Day
National Drinking Straw Day
National Fruitcake Toss Day
National Thank God It’s Monday Day – First Monday in January
National Missouri Day
National Spaghetti Day
National Trivia Day
National Bird Day
National Keto Day
National Screenwriters Day
National Whipped Cream Day
National Bean Day
National Cuddle Up Day
National Shortbread Day
National Technology Day
National Invisible Pain Day
National Bobblehead Day
National Tempura Day
National Argyle Day
National Bubble Bath Day
National English Toffee Day
National JoyGerm Day
National Winter Skin Relief Day
National Vision Board Day – Second Saturday in January
National Apricot Day
National Balloon Ascension Day
National Law Enforcement Appreciation Day
National Static Electricity Day
National Sunday Supper Day – Second Sunday in January
National Bittersweet Chocolate Day
National Cut Your Energy Costs Day
National Oysters Rockefeller Day
National Save The Eagles Day
National Clean Off Your Desk Day – Second Monday in January
National Arkansas Day
National Human Trafficking Awareness Day
National Milk Day
National Step in a Puddle and Splash Your Friends Day
Shop for Travel Day – Second Tuesday in January
National Curried Chicken Day
National Kiss A Ginger Day
National Marzipan Day
National Pharmacist Day
Korean American Day
National Peach Melba Day
National Rubber Ducky Day
Stephen Foster Memorial Day
National Sticker Day
National Dress Up Your Pet Day
National Hot Pastrami Sandwich Day
National Bagel Day
National Booch Day
National Hat Day
National Strawberry Ice Cream Day
National Use Your Gift Card Day – Third Saturday in January
National Fig Newton Day
National Nothing Day
National Religious Freedom Day
National Without a Scalpel Day
National Bootlegger’s Day
National Hot Buttered Rum Day
Martin Luther King Jr. Day – Third Monday in January
National Michigan Day
National Peking Duck Day
National Thesaurus Day
National Winnie The Pooh Day
World Quark Day
National Popcorn Day
National Buttercrunch Day
National Cheese Lover’s Day
National Disc Jockey Day
Get to Know Your Customers Day – Third Thursday of Each Quarter
National Granola Bar Day
National Hugging Day
Squirrel Appreciation Day
National Blonde Brownie Day
Celebration of Life Day
National Sanctity of Life Day
National Handwriting Day
National Pie Day
Beer Can Appreciation Day
National Compliment Day
National Peanut Butter Day
National Florida Day
National Irish Coffee Day
National Opposite Day
Plan for Vacation Day – Last Tuesday in January
National Green Juice Day
National Peanut Brittle Day
National Spouses Day
Library Shelfie Day – Fourth Wednesday in January
National Chocolate Cake Day
National Blueberry Pancake Day
Data Privacy Day
National Have Fun At Work Day
National Kazoo Day
National Big Wig Day – Last Friday in January
National Corn Chip Day
National Puzzle Day
National Seed Swap Day – Last Saturday in January
National Croissant Day
National Backward Day
National Hot Chocolate Day
National Inspire Your Heart With Art Day
National Bubble Wrap Day – Last Monday of January
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
See other posts by Stephanie Heitman
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