Rob Glover
Rob is the Senior Copywriter at WordStream and LocaliQ, with over 10 years of experience in paid and organic marketing—including SEO, social media, content marketing, and local search. He’s worked across dozens of industries, from SMBs to enterprise, and now specializes in helping businesses build sustainable growth strategies. His work has appeared in Search Engine Land, eMarketer, and more. Outside of marketing, he loves to travel, camp, and mountain bike with his wife and dog.
Are ChatGPT Ads Worth It? Pros, Cons, Costs, & Who Should Try Them
ChatGPT ads are gaining a lot of attention. Are they worth trying for your business? Find out here.
Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!)
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data in this complete conversion rate benchmarks breakdown!
8 Vibe Coding Best Practices for Marketers (+Ideas for Your First Project)
Vibe coding lets you build digital marketing assets like calculators, generators, and dashboards. These pro tips will help you get it right.
Mid-Year Check-In: The 8 Biggest New Marketing Trends of 2026 So Far
How can you prepare for a strong second half of 2026? Start with these trends.
The Comprehensive Guide to Online Advertising Costs for 2026
See the online advertising costs of the most popular channels and learn how to keep your costs under control.
Google Marketing Live 2026: Top 11 Announcements & Early Reactions
See the most important announcements from Google Marketing Live 2026 and what marketers have to say about them.
Our 21 Best Social Media Optimization Tactics (With Examples)
This social media optimization guide will help you get found where people search for new brands and products.
How to Build Brand Awareness (23 Ideas & Expert Tips)
Get everything you need to launch a successful brand awareness strategy.
31 Call to Action Examples + How to Write Your Own
The right CTA can boost conversions big time, and these call-to-action examples will help you write them.