Rob Glover

Rob Glover

Rob is the Senior Copywriter at WordStream and LocaliQ, with over 10 years of experience in paid and organic marketing—including SEO, social media, content marketing, and local search. He’s worked across dozens of industries, from SMBs to enterprise, and now specializes in helping businesses build sustainable growth strategies. His work has appeared in Search Engine Land, eMarketer, and more. Outside of marketing, he loves to travel, camp, and mountain bike with his wife and dog.

HomeBlogRob Glover

31 Call to Action Examples + How to Write Your Own

The right CTA can boost conversions big time, and these call-to-action examples will help you write them.

How Much Do TikTok Ads Cost in 2026?

Find out how much TikTok ads cost and learn how to optimize your budget there.

How Much Do Instagram Ads Cost in 2026? (+How to Make the Most of Your Budget)

Want to invest in Instagram ads? Read this guide to costs, benefits, and tips first.

How the Pros Predict Marketing Will Change in 2026

What will change for marketers in 2026? 10 pros share their predictions

Google’s Still Rewarding Low-Quality Sites (What Gives?)

Google needs publishers to create great content, but are they rewarding those who do?

The 6 Most Influential B2B Marketing Trends for 2026

B2B marketing is evolving fast. These trends will help you stay on course in 2026.

The 8 Most Influential Content Marketing Trends for 2026

See the most important content marketing trends and how to prepare for them.

10 AI Fails & Cautionary Tales (+Tips to Avoid Them)

These AI bloopers are a blueprint for using the technology better. Learn from these mistakes.

The Big SMB Website Trends Report: SEO, GEO, & the Future of Traffic  

Learn how over 300 small businesses use their website, manage SEO, and plan for the future of online traffic.