Fortunately, there’s a slew of Facebook ads training and courses out there to get off on the right foot. So in this post, I’m going to share with you the eight best Facebook advertising courses currently available—all of which are free! For each course, I’ll provide the course type, length, level, and who it’s best suited for.
These courses are provided by influencers and experts in Facebook advertising. Use them to problem solve, learn new tips and tricks, or optimize for a specific goal.
WordStream has been a thought leader in online advertising for over 12 years (don’t mind if we do!) and is the creator of the Free Facebook Ads Performance Grader—an account audit and optimization tool that gets run 10k times a month.
In our PPCU Facebook ads course, we provide a series of 10-minute articles where top PPC influencers and experts share tips, tutorials, and strategies that have worked for them. You’ll learn nuances of the platform as well as benchmark data to be able to understand and optimize your performance. The lessons provide strategic advice on:
Kai Bax’s free ecommerce Facebook ads course comes from Kai himself, an ecommerce marketing influencer and founder of Bax Consulting, an agency focused on scaling ecommerce and info product businesses.
In this one-hour YouTube tutorial, Kai shares the process his agency uses to scale growth and revenue for its clients through Facebook advertising. He takes you from basic setup all the way to reporting, with commentary and tips to maintain profitability at every step. Just be prepared—he’s intense! (In all the best ways; he’s clearly passionate.) You’ll learn:
These Facebook training courses are geared for beginners looking to understand Facebook advertising on a general and conceptual level. They are good for people looking to get familiar with Ads Manager and set up their first campaign
Simplilearn’s free Facebook ads course was created by Paul Lewis, a Social Media and Digital Selling expert and lecturer for universities and corporate training organizations. It’s on an eLearning platform, so you can clearly see and move back and forth between lessons. It is comprehensive for social media marketing (totaling 49 hours), but lessons 7-10 are for Facebook advertising specifically.
When you go to the link below, click “Start Learning,” and create your free account (no credit card required). You’ll then have unlimited access for 90 days. In these lessons, you’ll learn:
Blueprint’s free Facebook ads training comes to you from Facebook, the world’s largest social media channel and now….Meta. The advantage with this content is that it’s always up-to-date. Plus, the courses are modular so Facebook mixes and matches them to create training tracks based on different learning goals.
When you go to the link, look for “Select a topic to get started” and choose “Start your advertising journey.” Between the start advertising and sell your products tracks, you’ll learn how to:
In addition to basics and instructions, these courses cover the next layer of topics and concepts in Facebook advertising, along with general suggestions and best practices.
Andrew’s free Facebook ads tutorial comes from…wait for it…Andrew Ethan Zang, an expert in digital marketing, ecommerce, and online business. This 30-minute YouTube tutorial takes care of the usual setup basics, but goes into more depth on ad creative, funnel strategy, and campaigns using the conversions objective and engagement objectives.
Andrew provides time stamps and links to resources in the description for easy navigation. He also covers the basics of the marketing funnel and generating popularity and demand. You’ll learn:
This free Alison Facebook ads course is brought to you by Theo McArthur, an expert online marketer and Amazon seller. Like Simplilearn, it’s provided through an eLearning platform so you can move between specific chapters and take a course assessment. It does, however, have eight-second ads before each lesson, unless you go for the premium monthly plan.
The training offers a mix of general setup instructions, suggestions and best practices to follow, and common mistakes to avoid. You’ll learn:
Hubspot’s free Facebook training course comes from Facebook expert and BlitzMetrics CTO Denis Yu. This strategy was designed by Dennis himself to focus on using frequent, lightweight touches to get widespread exposure on a budget. You’ll learn:
Coursenvy’s free Facebook ads mastery course is essentially a written course turned into a slideshow with someone reading the content (but it’s not mind-numbing). So there isn’t any animation but every slide is an informative screenshot with tips overlaid on top.
The course takes a deeper dive into the different Facebook advertising campaign types, sharing what each one is and how to set them up for success. It also covers additional topics like dynamic ads and budgeting—all with examples and pro tips. You’ll learn:
What we have in PPC U only scratches the surface of content we have for you to learn Facebook ads. We’re always coming out with new posts to help you keep up with this evolving platform. Here are some more resources for you.
Apple’s iOS 14 update and Google’s upcoming deprecation of third-party cookies have caused upheaval in the world of Facebook advertising. Targeting, tracking, and reporting is becoming more difficult. These posts will guide you through:
You now have more than enough material to understand, get started with, and succeed through Facebook advertising! Time to jump into the metaverse…
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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