HomeBlogFacebook Ads

Blog Category

Facebook Ads

Advertising on Facebook is a great way to generate leads and increase sales—if you know how to do it right. But with so many options for campaign objectives and targeting, not to mention the added layer of privacy, this can be tricky. Enter the WordStream blog! With our easy-to-follow tips, tools, and tactics, you’ll find everything you need to create Facebook advertising campaigns, copy, and creative that get results.


9 Must-Know Facebook Advertising Trends & Tips for 2024

Find out the latest and greatest Facebook ads trends for this year. Plus, put these trends to work with a complete list of Facebook ads tips.

Jordan Bucknell
January 4, 2024 | Facebook Ads

The Easy Guide to Facebook Video Ads for Any Business

Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.

Michelle Morgan
December 8, 2023 | Facebook Ads

Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.

Susie Marino
November 28, 2023 | Facebook Ads

8 Ways to Drive Sales from Black Friday Facebook Ads

These eight best practices will help you create super effective (and super profitable) Facebook ads for your ecommerce business this Black Friday.

Jordan Bucknell
October 11, 2023 | Facebook Ads

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.

Jyll Saskin Gales
August 15, 2023 | Facebook Ads

3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)

Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.

Brett McHale
July 27, 2023 | Facebook Ads

9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)

Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.

Susie Marino
June 23, 2023 | Facebook Ads

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.

Mark Irvine
June 6, 2023 | Facebook Ads

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

Compare (and make the most of!) costs, targeting, formats, and analytics.

Jordan Bucknell
February 7, 2023 | Facebook Ads

11 Key Facebook Advertising Trends & Tips to Succeed in 2024

Everything you need to succeed and scale in 2024, from Advantage+ to attribution windows, ad creative, and more!

Jordan Bucknell
December 6, 2022 | Facebook Ads

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick
November 21, 2022 | Facebook Ads

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The intel you need to make sure you're spending your budget wisely in Facebook ads.

Brett McHale
October 31, 2022 | Facebook Ads

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Facebook Ads

Social Media Advertising in 2024: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Facebook Ads

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

Kristen McCormick
February 28, 2022 | Facebook Ads

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

Michelle Morgan
January 6, 2022 | Facebook Ads

Facebook Ad Not Approved? What to Do +10 Ways to Dodge It

This is your guide to smooth sailing through the rocky waters of Facebook ad approval.

Amy Bishop
November 16, 2021 | Facebook Ads

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)

Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.

Gavin Bell
November 11, 2021 | Facebook Ads

The 8 Best (Free!) Facebook Ads Courses for Every Learning Level

Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.

Kristen McCormick
November 3, 2021 | Facebook Ads

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.

Brett McHale
October 11, 2021 | Facebook Ads