Blog Category
Facebook Ads
Facebook vs TikTok Ads: Key Differences & How to Use Them Together
Compare (and make the most of!) costs, targeting, formats, and analytics.
11 Key Facebook Advertising Trends & Tips to Succeed in 2023
Everything you need to succeed and scale in 2023, from Advantage+ to attribution windows, ad creative, and more!
How to (Really) Compete in Facebook Ads: The 9-Point Playbook
Take hold of your strategy, take on privacy, and then take down your competitors.
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
The intel you need to make sure you're spending your budget wisely in Facebook ads.
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds
With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.
Social Media Advertising in 2023: Costs, Types, Tips & Top Channels
Arm yourself to succeed with paid social, no matter what channel(s) you choose.
7 Habits of Highly Effective Facebook Advertisers
Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.
6 Ways to Scale Facebook Ads (The Right Way)
Avoid these common mistakes advertisers make when expanding their budget and audiences.
How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.
How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)
Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!
16 Awesome Facebook Ad Examples (& Why They Work)
Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.
13 Facebook Ad Copy Examples to Inspire You
If this doesn't get you on the A/B testing train, then you're in the wrong industry.
3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.
Facebook Ad Not Approved? What to Do +10 Ways to Dodge It
This is your guide to smooth sailing through the rocky waters of Facebook ad approval.
6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)
Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.
The 8 Best (Free!) Facebook Ads Courses for Every Learning Level
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
Facebook Ad Targeting in 2023: The Complete Guide + 10 Tips
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
7 Free Tools to Design Facebook Ads Like a Pro
No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!
6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
How to Save Money With Facebook A/B Testing-No Matter Your Budget
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.