Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
5 AI Marketing Trends to Watch in 2025 (+How They’ll Impact You)
What's going to be big in the world of AI this year? One expert breaks down the trends you need to know.
Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
The Pros & Cons of Meta Advantage+
Is Meta Advantage+ right for your Facebook ad campaigns? This expert weighs the pros and cons.
The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)
What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...
Google Streamlines Attribution Models: What Advertisers Need to Know
Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.
The 5 Personality Traits that Will Change How You Target Customers
Understanding and leveraging these personality traits can transform the impact of your marketing efforts.
3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)
Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.
How Will ChatGPT & AI Impact PPC? 6 Expert Predictions
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!