Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
Facebook ad CPMs are on the rise as a result of iOS 14. Find out three reasons why this is happening plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.
Learn the best tips and strategies for getting the most out of your pop-up conversion tools.
This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.
In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.
This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.