Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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7 Ways to Combat Rising Facebook CPMs Due to iOS 14

Facebook ad CPMs are on the rise as a result of iOS 14. Find out three reasons why this is happening plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.

11 Tips to Lower Your Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14

Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!

Should You Use the New Google Ads Insights Page? [Pros & Cons]

Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Learn the best tips and strategies for getting the most out of your pop-up conversion tools.

6 Ecommerce Tools to Bring Your Local Business Where Your Customers Are: Online

This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.

Here’s What the iOS 14 Update Means for Your Facebook Ads

In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.

10 Expert Tips to Optimize Your Google Local Advertising

This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.