Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
An expert's take on bidding, ad generation, Performance Max, and more.
The intel you need to make sure you're spending your budget wisely in Facebook ads.
Sometimes, landing page optimization alone doesn't always cut it
Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.