Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
Google Streamlines Attribution Models: What Advertisers Need to Know
Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.
The 5 Personality Traits that Will Change How You Target Customers
Understanding and leveraging these personality traits can transform the impact of your marketing efforts.
3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)
Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.
How Will ChatGPT & AI Impact PPC? 6 Expert Predictions
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences
Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
The intel you need to make sure you're spending your budget wisely in Facebook ads.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
7 Habits of Highly Effective Facebook Advertisers
Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.