Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.

What is Target ROAS in Google Ads & When Should I Use It?

Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.

11 Tips to Lower Your Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.

6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14

Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!

Should You Use the New Google Ads Insights Page? [Pros & Cons]

Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

Learn the best tips and strategies for getting the most out of your pop-up conversion tools.

6 Ecommerce Tools to Bring Your Local Business Where Your Customers Are: Online

This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.