Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
How to Build a Cross-Channel Lead Generation Strategy in 4 Steps
Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!
5 Agency Reporting Tips to Prove Your Value to Clients
Pulling reports for your agency clients might seem like it's just another task, but it's really an unbeatable opportunity: You can use reporting to show your client how valuable you are. Here are 5 reporting tips to prove your value to your clients!
6 Must-Try White Label Tools for Marketing Agencies
For digital marketing agencies looking to scale, white label tools are a must. Here, we share six top white label marketing tools to help manage reporting, branding campaigns, and more!
7 Prospecting Strategies for PPC Agencies
Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.
How to Streamline Reporting with Google Tag Manager & Google Analytics
Figuring out the relationship between conversion tracking and website analytics can be tricky if you don't have the right set up. Here, we walk you through setting up Google Tag Manger and Google Analytics so that you can improve your paid channel performance reporting.
7 Proposal Generator Tools to Help Your Agency Grow
Here, we share 7 of the best tools for creating proposals for PPC clients.
The Ultimate 7-Step Facebook Ads Account Audit
Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid
In this post, we walk you through conversational marketing mistakes you need to avoid as a business of any size. We also provide actionable ways to implement chatbots into your current digital strategies. Check out our top 5 mistakes to avoid when using chatbots in conversational marketing.
4 Google Ads Features Agencies Should Prepare For
Aside from the obvious name and logo changes, the rebranding of Google Adwords to Google Ads includes new must-know features for digital marketing agencies and their clients. Here are the top four new Google ad features you should be aware of.