Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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7 Prospecting Strategies for PPC Agencies

Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.

How to Streamline Reporting with Google Tag Manager & Google Analytics

Figuring out the relationship between conversion tracking and website analytics can be tricky if you don't have the right set up. Here, we walk you through setting up Google Tag Manger and Google Analytics so that you can improve your paid channel performance reporting.

7 Proposal Generator Tools to Help Your Agency Grow

Here, we share 7 of the best tools for creating proposals for PPC clients.

The Ultimate 7-Step Facebook Ads Account Audit

Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.

Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid

In this post, we walk you through conversational marketing mistakes you need to avoid as a business of any size. We also provide actionable ways to implement chatbots into your current digital strategies. Check out our top 5 mistakes to avoid when using chatbots in conversational marketing.

4 Google Ads Features Agencies Should Prepare For

Aside from the obvious name and logo changes, the rebranding of Google Adwords to Google Ads includes new must-know features for digital marketing agencies and their clients. Here are the top four new Google ad features you should be aware of.

5 Keys to Starting Your Own Digital Marketing Agency

Ready to start your own marketing agency, but not sure how? From developing the necessary skills to deciding how you want to scale your business, here are the five steps you need to follow to build an online marketing agency from the ground up.

10 Tips for Taking on SaaS Clients as a Marketing Agency

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS companies are unique in many ways In this blog post, Brett McHale walks you through some of the key nuances of taking on SaaS companies as clients for your digital marketing agency, and offers some advice on how to collaborate with them properly in order to ensure a lasting relationship (and a healthy monthly retainer).

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads

Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.