Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
How to Create Amazing Ads for Facebook and Twitter
In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.
Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
How Much Does Facebook Advertising Cost? A Definitive Guide
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Using Twitter ads for lead generation is all about strategy. In this post I’ll show you how to see a direct return on your Twitter ads investment.
BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight
BuzzSumo can be used for gathering valuable insight into the success of your content on social media channels. Learn how in this BuzzSumo tutorial.
How to Improve Your LinkedIn Profile as a Recent College Grad
Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.