Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Here are six ways you keep your clients and your small marketing agency running during the economic downturn of COVID-19, including contractual adjustments, pricing flexibility, account recovery, and more.
How to Write a Winning Business Proposal (With Examples)
Effective business proposals can help you to win more clients. Use these tips and steps to write thorough and convincing business proposals that will get you that signature.
Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
7 Free Training Resources for Digital Marketing Agencies
As a digital marketing agency, growing your team or skillset costs time, money, and energy. We've identified seven free training resources so you can scale up without sacrificing your day-to-day responsibilities.
5 Key Factors That Impact the Pacing of Your Ad Spend
When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.
How to Identify the Best Ad Platform for Your PPC Clients
Every client is different. In this guide, we break down how to determine the best ad platform for your client, based on goals, budgets, and more!
8 Ways to Prioritize Your At-Risk Clients
Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
Conversion Value: What It Means & Why It’s Crucial to Your Business
In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most—here's how.