Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
10 Tips for Taking on SaaS Clients as a Marketing Agency
From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS companies are unique in many ways In this blog post, Brett McHale walks you through some of the key nuances of taking on SaaS companies as clients for your digital marketing agency, and offers some advice on how to collaborate with them properly in order to ensure a lasting relationship (and a healthy monthly retainer).
Master Multichannel Marketing With Facebook Ads
Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.
How to Create Killer Facebook Ad Campaigns with Your Existing Assets
Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.
The Ultimate Guide to Facebook Ad Placement Optimization
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight
BuzzSumo can be used for gathering valuable insight into the success of your content on social media channels. Learn how in this BuzzSumo tutorial.