Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
![Should You Use the New Google Ads Insights Page? [Pros & Cons]](https://www.wordstream.com/wp-content/uploads/2021/05/google-ads-insights-page-view-trend-details.png)
Should You Use the New Google Ads Insights Page? [Pros & Cons]
Google has released its Insights page out of beta—should you be using it? Take a look at exactly how to use the Google Ads Insights page and learn the pros and cons to see if it's right for you.
How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)
Learn the best tips and strategies for getting the most out of your pop-up conversion tools.
6 Ecommerce Tools to Bring Your Local Business Where Your Customers Are: Online
This post covers six tools that businesses with a physical location can use to deliver more of their services and transactions online, in the wake of COVID-19 and rapid shifts toward online consumer behavior.
Here’s What the iOS 14 Update Means for Your Facebook Ads
In this post, we will dissect exactly what the iOS 14 update entails, how it will affect your Facebook advertising, and how you can plan and strategize in response to the update to get the most out of your Facebook marketing.
10 Expert Tips to Optimize Your Google Local Advertising
This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We'll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimizing your website, and more.
Get More Bottom-Funnel Conversions With These 6 Expert Strategies
In this post, we provide our 6 best strategies for increasing conversion rates in the lower end of your funnel, so you can satisfy and attain quality customers that will stick with your business.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
5 Tools for Monitoring Your Client Accounts During COVID-19
Right now, you need to stay on top of not only your clients' account metrics, but also regional and industry shifts. Here are five tools that can help you stay on top of monitoring you client accounts during COVID-19!