Brett McHale
Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
The intel you need to make sure you're spending your budget wisely in Facebook ads.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
7 Habits of Highly Effective Facebook Advertisers
Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
What is Target ROAS in Google Ads & When Should I Use It?
Google Ads Smart Bidding can sometimes make us feel...not very smart. Let's change that.
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.