Blog Category
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
Does Facebook advertising work? YES. In this post, we'll cover exactly how and examine the data behind why this is such a powerful tool.
In this comprehensive guide, Brett McHale shows you everything you need to know about how to create amazingly effective Facebook ads and Twitter ads.
For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We’ve all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.
Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.
Facebook recently announced the launch of a new, streamlined tracking pixel for advertisers (a huge improvement!). Here's what you need to know.
Facebook is at the forefront when it comes to targeting options to home in on your business’s buyer personas and show them the most relevant offerings. Check out these 11 unbelievably specific Facebook audiences you can target, and beware – they get more and more granular as the list goes on.
There is one social network that ALL marketers and advertisers simply cannot ignore, and that network is Facebook. Check out the five top reasons why you should be running ad campaigns on Facebook to reach your best audience of potential customers.
A common question that arises when discussing Facebook advertising, generally right after "Do Facebook ads work," is “How much do Facebook ads cost?” We answer that question and much, much more in this all-encompassing guide to Facebook advertising.
Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.