Erin Sagin

Erin Sagin

Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.

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How to Do a PPC Audit in 8 Simple Steps

Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.

9 Ways for Agencies to Sell More Clients on PPC

Selling PPC can be even harder than managing accounts! Learn the tricks of the trade with expert advice from an agency sales manager.

10 Dos and Don’ts for Sitelink Extensions

Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!

Review: Google’s New Account Health Score for Search (Beta)

See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.

How to Create Expanded Text Ads [Guide + FREE Template]

Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.

3 Reasons to Drop Everything & Build Expanded Text Ads NOW

Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!

Why Every Small Business Needs YouTube Director for Business [VIDEO]

Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.

4 Super-Actionable Google Ads Tips to Try Right Now

Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!

Industry Reactions to the Big News from #GoogleSummit

The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.