Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.
It’s official: Expanded Text Ads (also known as ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for Bing's version of Expanded Text Ads.
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
See a sneak peek of AdWords latest beta feature, Account Health Score for Search, and how it compares to WordStream's AdWords Grader.
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year.
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit checklist will walk you through everything you need to know.
Your PPC budget can disappear at the blink of an eye. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!