Erin Sagin

Erin Sagin

Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.

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5 Traits Every Influential PPC Expert MUST Have

What does it take to become an influential PPC expert? There's more to being a thought leader in paid search than knowledge and experience!

PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.

How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.

7 AdWords Shortcuts to Save You Time & Simplify Your Life

Looking to save time on AdWords management? These seven AdWords shortcuts will simplify your life and shave hours off your work week.

Ask the Experts: What Is Dynamic Keyword Insertion?

In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.

Ask the Experts: Intro to Negative Keyword Match Types

Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.

The Top 15 PPC Experts to Follow on Twitter

Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.

Ask the Experts: Why Can’t I See My Ads Online?

In the first episode of WordStream's Ask the Experts video series, we answer the common question, Why can't I find my ads online? Learn what to do when this happens to you.

Cheat Sheet: Ad Extensions for Shopping Campaigns

Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!