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Erin Sagin

Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.

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Cheat Sheet: Ad Extensions for Shopping Campaigns

Not sure which ad extensions to use? Here’s a cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account!

When to Say No to a New Client: 10 Red Flags for Agencies

Learn how to spot a lousy, short-term client from ten paces. These red flags are all strong signs that your AdWords agency should just say no to the new client.

So You Want a Job in Paid Search? How to Break into PPC

Looking for your first PPC job? Follow these tips to get your foot in the door and then nail the PPC job interview.

Google Merchant Promotions Guide: Get More Sales with Special Offers

Google Merchant Promotions are the newest way to make your AdWords Shopping Campaigns stand out from the competition. Learn how and why to use Merchant Promotions.

Search vs. Display: Which Google Ads Network Should You Use?

Learn the differences between the Google Search and Display networks and when to use which one for PPC advertising.

Dynamic Keyword Insertion: The Good, the Bad & the Ugly

What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.

All About AdChoices: What Is AdChoices? How Does it Affect Advertisers & Consumers?

What is AdChoices? How do you get rid of AdChocies? How does the AdChoices program affect advertisers? Learn all about the Ad Choices program and how it affects both users and advertisers in this guide.