Erin Sagin

Erin Sagin

Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.

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10 Advertising Mistakes That Will Destroy Your Credibility

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

10 Stats That Will Make You Rethink Marketing to Millennials

With their ever-increasing buying power, millennials are one of the biggest emerging opportunities for marketers. Learn what makes this generation tick, then check out our top 10 stats that will revolutionize your approach to marketing to millennials.

Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

5 Tips for Dominating Your Ecommerce Keyword Research

Building out an e-commerce account is daunting--it's easy to run out of keyword ideas! Luckily, these five tips will ease the pain and help you find brand new, unique e-commerce keywords.

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

Did you know email marketing and PPC work hand in hand? Get 10x more out of your email marketing by borrowing strategies from paid search (and vice versa)!

8 Super Creative, Crazy Effective Display Ad Ideas

With just a little creativity, you CAN design display ads that break through the noise and captivate viewers. Here are 8 image ad ideas to explore, using real examples, backed by real data.

How to Use Google Ads’ Customer Match: The Ultimate Guide

Customer Match is an awesome way to reach a targeted list of prospects with your AdWords ads. Check out our step-by-step guide to setting up Customer Match targeting for campaigns on the Search Network in Google AdWords.

18 Signs You Are a Digital Marketer

18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.