Erin Sagin
Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.
NEW Automated Shopping Extensions for AdWords
Google AdWords just announced the release of new Automated Shopping Extensions -- learn how automated extensions can make your Shopping ads more clickable!
4 Powerful Ways to Eliminate Click Fraud in Your Account
When we speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a valid concern for many PPC practitioners. Learn all about click fraud and what to do about it in this post.
1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them
Did you know 1 in 5 calls to your business are abandoned? Find out how to lower your call abandon rates with these strategies.
34 Killer PPC Ad Templates with Crazy High CTRs
PPC ad writing can get pretty tedious! Don't get stuck! Use these templates to quickly and easily write PPC ads proven to work!
PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb
Some supposed best practices in PPC are actually worst practices! Don't commit these five outdated paid search sins.
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.
Ask the Experts: What Is Dynamic Keyword Insertion?
In WordStream's latest Ask the Experts video, Erin Sagin explains what dynamic keyword insertion is, and when it can and should be used by AdWords advertisers.
Ask the Experts: Intro to Negative Keyword Match Types
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
The Top 15 PPC Experts to Follow on Twitter
Who should you follow on Twitter? Here the top 15 AdWords and Bing Ads PPC experts you should be following on Twitter to stay informed.