Erin Sagin
Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
Google Changes Impact of Ad Formats in Ad Rank
Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!
5 Keyword Search Tools All Online Advertisers Should Be Using
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
5 Tricks to Create Super Bowl Caliber PPC Ads
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
4 Travel Marketing Trends You Need to Act On
For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!
Google Adds NEW Interactive Ad Format Targeting Gamers
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
13 Actionable Tips For More Awesome Marketing Presentations
Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.
3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
Still Confused About Google’s Recent Changes? Erin Sagin Explains [VIDEO]
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.