Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.
There’s no doubt about it: remarketing is pretty darn impactful! On average, retargeting ads are 76% more likely to be clicked on than regular old display ads. Want to get the most out of your retargeting ads? Learn how in this informative post.
Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!
Need help finding new keywords for your accounts? Here are five super-reliable keyword research tools and tactics that will help you get the job done for just about any vertical you’re working with!
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!
AdWords just released a brand-new, interactive ad format just for game developers. Get the lowdown here!
Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.
Wondering how the death of the right side ads will impact your account? Check out these new trends spotted by SEM data scientists!
Still confused about Google's recent SERP shakeup? Right-side ads are gone, but how will it affect your campaigns? We explain in a quick video.