Brad McMillen
Brad McMillen is a digital marketing consultant and freelance copywriter at Mac Strat in Indianapolis, Indiana. He manages pay-per-click campaigns, performs SEO audits, writes web content, and crafts direct-response copy. Connect with Brad on LinkedIn.
How to Write a Killer Company One-Pager (With Examples)
A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.
How (& Why) to Use Branding to Supercharge Your Advertising
For sustained business growth, your branding and advertising must go hand-in-hand. This post covers the reasons to incorporate branding into your ads, methods of doing so, and examples of businesses doing it right.
5 Ways to Get Tons of Low-Cost Conversions on Facebook
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
Call Tracking Metrics: The Top 5 Metrics for Inbound Calls
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
How Your Google Ads Daily Budget Works With Ad Scheduling
Don't let Google spend more than your monthly budget! Let’s review how your Google Ads daily budget works, especially when you’re using ad scheduling.
How to Compete in AdWords: Improve Results Without Just Raising Bids
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
Google Ads Holiday Planning for 2019: How to Use the Automate Feature
Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.
PPC for Lead Generation: How to Get More Leads with PPC
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.
The PPC Guide for B2B Professionals
Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.