Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
The Complete, Omnichannel Guide to Cannabis Marketing in 2020
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
4 Must-Know Tips for Holiday Shopping Promotions
In this guide, we show you how you can gain a distinct competitive advantage in Google Ads using product promotions.
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns
The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).
11 Big Changes Coming to Google Ads: What You Need to Know
There are whole slew of exciting new Google Ads features and innovations in the works! Check out the 11 most interesting features and changes announced at Google Marketing Live this year, plus our always piquant analysis.
Goodbye, AdWords. Hello Google Ads
Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Behold, logos!
5 Things You Need to Do Before the Old Google Ads UI Is Retired
As of July 10, 2018, the new Google AdWords UI will be the only option for advertisers. Here are the five steps you must take before the transition date when the old AdWords interface is officially retired forever.
The Definitive Guide to Negative Keywords in Google Ads
Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Learn how to uncover and add negative keywords at scale in Google Ads!
Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)
I’m willing to bet a paycheck that you can make a few key changes and squeeze more out of your existing remarketing strategy, starting with kicking its degree of sophistication up a notch. In this post, we dive into how you can segment your remarketing audiences based on inferred intent, prioritize your audiences, and align your offers and ad creative to improve ROI.
The GDPR Is Coming. Here’s How It Will Affect Your Google Ads Account
If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Today, we tackle how the GDPR will impact your Google AdWords account, touching on everything from conversion tracking and remarketing to custom audiences. Learn how to avoid regulatory nightmares in the coming months!