Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.
11 Ways to Turn Prospects into Customers
Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
![How to Use Google AdWords [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/how-to-use-adwords-header.png)
How to Use Google AdWords [Infographic]
Want to know exactly how to use Google AdWords to advertise your business? Follow this proven, 10-step formula for AdWords success! Using AdWords isn’t easy, but this guide will make running your first AdWords campaign as easy (and effective) as possible.
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
5 Luxury Marketing Strategies that Drive High-End Sales
When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Here's how you can reach the right clientele.
The Secrets of Google Ads CTR in 5 Charts
Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!
Why You NEED to Switch to Expanded Text Ads In 5 Graphs
If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.
3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!