Allen Finn

Allen Finn

Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.

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The GDPR Is Coming. Here’s How It Will Affect Your Google Ads Account

If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Today, we tackle how the GDPR will impact your Google AdWords account, touching on everything from conversion tracking and remarketing to custom audiences. Learn how to avoid regulatory nightmares in the coming months!

Google Gives Advertisers the Ability to Target Cord-Cutters Through YouTube

Google is making it possible for advertisers to reach a key segment of the millennial population: cord cutters. Through a slew of new YouTube TrueView features, including the ability to target tv screens, a light tv viewing audience segment, and an ad experience through Google Preferred that mirrors the tv-watching experience, Google has expanded your ad reach to the biggest screen in most people's homes.

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Big Changes to Facebook Custom Audiences: What You Need to Know

Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.

3 Killer Facebook Ad Types You Probably Aren’t Using

It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!

5 Ways the GDPR Will Impact Your Facebook Ads

If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.

Inactive Google Ads Accounts Are About to Go Bye-Bye

Starting Monday, March 26, inactive AdWords accounts—defined by Google as those that have not spent any money at all in the past 15 months—will be cancelled. Here's everything you need to know about why it's happening (and how to reactivate your cancelled account).

11 Common Mistakes We See Digital Marketing Agencies Make

After chatting with WordStream’s best and brightest, we pulled together this list of 11 common mistakes we see agencies make every day. Some will sound ludicrous to you, others will be more like light bulbs popping on atop your head!

Using Google’s New Mobile Speed Scorecard & Impact Calculator to Improve Your AdWords Account

Google just released two new free tools to help advertisers succeed on mobile. Today, we’re going to take an in-depth look at both free tools--the speed scorecard and the impact calculator--and discuss how they can be used to lower cost and improve performance in your AdWords account.