Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
NEW: Tailor Ads by Device or Audience with Google Ads IF Functions
The new AdWords IF functions are like ad customizers on steroids. They let you tailor your ad copy based on either device or audience, ensuring a hyper-relevant message is served to your prospects. Learn how to use IF functions today!
The Secrets of Google Ads CTR in 5 Charts
Click-through rate (CTR) matters. It’s a key component in determining Quality Score and indicative of copy that entices prospects to visit your landing pages. Learn more about CTR and how it's impacted by Expanded Text Ads!
Why You NEED to Switch to Expanded Text Ads In 5 Graphs
If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop and look at the data! I’ll prove how important it is for you to adopt ETA’s ASAP in five persuasive graphs.
3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!
The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)
When you write Expanded Text Ads, recycling old ad copy seems like a logical place to start. Unfortunately, it simply doesn't work. Learn how to avoid mistakes and write Expanded Text Ads that convert instead!
5 Tips to Align Your Google Ads Account with Your Sales Funnel Stages
Continuity between ads and landing pages starts with account structure. Learn the 5 simple ways you can ensure alignment between the stages of your sales funnel and the structure of your AdWords account.
5 Data-Driven Lawyer Marketing Strategies
Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!
5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
3 Local Marketing Tips to Lock Up the Local SERP
Local search marketing can be difficult when you're trying to compete with bigger, international brands. So don't. Learn 3 techniques that will focus your local business marketing efforts on the most valuable prospects.