Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
Business pages are a place where you can develop the relationship between your brand and the world at large. Today, we’re going to tackle the challenge of creating a great Facebook page for your small business.
Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
Attending Inbound 2017 in Boston from September 25 through 28? Don't forget to visit WordStream at booth S22, and check out these 5 can't miss PPC-focused breakout sessions!
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
Enter WordStream's Grade and Get Paid contest for your chance to win $25,000 in AdWords budget and a free year-long subscription to WordStream Advisor. Improving your AdWords account has never been so easy.
According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.