Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
The Easy Guide to Maximizing Your Google Ads ROI
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
4 International PPC Tips for Non-US English-Speaking Countries
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
The Complete, Digestible Guide to Google Ads Budgets
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
Is Live Chat Support Killing Your Landing Page Conversions?
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait.
3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]
Small businesses CAN compete with the big guys in PPC! Learn PPC management strategies that work even if you have a small budget.