Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.