Allen Finn
Allen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.
10X Your A/B Testing with Google Ads Variations
Google AdWords Ad Variations help advertisers test fresh copy at scale. But first you need to know how to use them. Learn about the three different types of AdWords text ad variations, how to implement them, and some unique ideas for testing brand new, high CTR ad copy in your account!
35 Marketing Statistics that Should Change Your Strategy in 2018
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!
Here’s How the Google Speed Update Will Impact Your Site (& Google Ads Account)
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
How to Use Email Remarketing to Achieve Inbox Domination
Email remarketing, using hyper-targeted nurture funnels to turn prospects into customers, is a little tricky, but so worth the effort. Learn how to leverage Gmail ads in AdWords to dominate the inboxes of your prospects with Gmail remarketing ads for businesses of any size!
![How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/adwords-budget-change-followup.png)
How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]
In 2017 Google announced that it was changing the way it allocated daily budgets in AdWords, a change that allowed the search giant to increase daily spend by 100% on any given day. What was the impact on real advertiser accounts? We looked at the data to see exactly how this change played out at the end of 2017.
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business
The Facebook News Feed algorithm has changed to emphasize posts from friends and family instead of brands. Learn about how this fundamental shift in the way the Facebook News Feed works will impact your business, your Facebook advertising, and more!
RIP Google Ads Review Extensions (+ What to Replace Them With)
Your AdWords ads will no longer have the privilege of being accompanied by third-party reviews in the form of review extensions. Learn about what's changing and how to replace your old review extensions with other AdWords Features.
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.