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Defining your business’s unique value proposition is hard enough, but how do you distill that value prop into a headline? How do you write the kind of ad description that really resonates? How do you write the kind of call-to-action that’s going to increase conversion rates and your bottom line? These are just a few of the questions we answer on the WordStream blog. Check out our collection of copywriting blog posts and learn how to refine your copywriting chops today.


15 Spirited 4th of July Messages & Greetings for Your Customers

Perfectly patriotic messages for clients & customers. Plus free graphics!

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

How to Write a Follow-Up Email (+12 Examples & Templates)

Everything you need to write a strong, non-annoying follow-up email that gets a response.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.

5 Copy & Paste Email Templates Any Business Can Use

Scratch writing from scratch with these templates for outreach, welcome, thank you, announcement, and customer appreciation emails.

Sujan Patel
March 30, 2022 | Copywriting

352 Copywriting Power Words to Use for Content That Pops

Because "cutting edge" means nothing to people.

The 177 Best Email Subject Lines & Templates

Tips and examples so you can soar past spam traps, skeptics, and skimmers.

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

34 Valentine’s Day Messages for Your Clients (with Email Templates!)

Because accidentally saying "love you bye" doesn't count.

Kristen McCormick
February 4, 2022 | Copywriting

These 88 Headline Examples Are Total Click Magnets

These days, the headlines *are* the content. You gotta make 'em good.

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.

Kristen McCormick
January 3, 2022 | Copywriting

How to Write a Great Press Release in 7 Steps (with Templates!)

Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!

64 [Non-Cliche!] Holiday Copywriting Ideas, Examples, & Prompts

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.

Kristen McCormick
November 1, 2021 | Copywriting

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!

Kristen McCormick
October 5, 2021 | Copywriting

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

Learn the stories behind 21 of the best advertising slogans around, as well as makes them work so you can come up with a catchy marketing slogan for your business.

Céillie Clark-Keane
September 21, 2021 | Copywriting

26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)

Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.

Kristen McCormick
September 1, 2021 | Copywriting

How to Write Copy That Sells (Anything): 102 Tips & Examples

We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.

How to Write a Powerful Business Mission Statement (+15 Examples)

Learn exactly what business mission statement is, why you need one, five steps to writing yours, and 15 strong business mission statement examples to inspire you.

Nahla Davies
July 2, 2021 | Copywriting

7 Email Copywriting Tips We Swear By (With Examples!)

Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!

273 Winning Words for Emotional Copywriting (with Examples!)

Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.

9 Tips to Write Emails (Even Automated Ones!) Like a Human Being

For email marketing to be effective, you need to respect your reader’s humanity, never losing sight of the fact that you should be writing like a real person. In this post, we provide 9 tips for writing personalized email copy that resonates with your audience and encourages engagement.

Guest Author
April 8, 2021 | Copywriting

9 Tips to Write Irresistible Blog Post Titles (with Examples!)

Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!

120 of the Best Words and Phrases for Marketing with Emotion

People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.

Kristen McCormick
January 13, 2021 | Copywriting

The 27 Best Networking Email Subject Lines (+9 Full Templates!)

Making great connections starts with making great impressions. Use these networking email templates to do just that!

Kristen McCormick
October 26, 2020 | Copywriting

How to Write a Killer Company One-Pager (With Examples)

A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.

Brad McMillen
October 21, 2020 | Copywriting