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Defining your business’s unique value proposition is hard enough, but how do you distill that value prop into a headline? How do you write the kind of ad description that really resonates? How do you write the kind of call-to-action that’s going to increase conversion rates and your bottom line? These are just a few of the questions we answer on the WordStream blog. Check out our collection of copywriting blog posts and learn how to refine your copywriting chops today.


31 Ready-to-Go Mother’s Day Messages for Social Media, Email, & More

Mother's Day greetings and messages for all your marketing needs.

Allie Decker
April 10, 2024 | Copywriting

11 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

The 9 Best AI Copywriting Tools (Free & Paid)

Discover the best AI copywriting tools plus some tips to get the most out of them.

50+ Happy New Year Wishes & Images for 2024 (Plus a Creative Word List!)

Discover a world of better ways to say "happy," "healthy," and all that jazz.

Kristen McCormick
December 20, 2023 | Copywriting

58 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers

Send heartfelt (and cheese-free) holiday greetings in your cards, emails, social posts, and more!

Kristen McCormick
November 27, 2023 | Copywriting

How to Write a Creative Brief for Any Project (+Examples & Free Template!)

Get steps, examples, and a template so you can write a creative brief that keeps your projects on brand, on time, and on point.

70+ Halloween Greetings & Sayings for All Your Marketing Needs

Because there's nothing scarier than staring at a blank screen 😱.

Kristen McCormick
October 3, 2023 | Copywriting

18 Perfect Labor Day Messages & Greetings for Customers & Employees

Craft the perfect Labor Day message for your customers and employees with these templates (and even a word list!).

Kristen McCormick
August 16, 2023 | Copywriting

49 Back-to-School Messages for A+ Marketing (With Tips & Examples)

Find all the inspiration you need to create A+ back-to-school messages for social media, email subject lines, promotions slogans, and more.

Susie Marino
July 21, 2023 | Copywriting

Ranked: The 14 Most Important Copywriting Skills Every Marketer Needs

Copywriting isn't just for copywriters. It's useful for anyone that sells. These 14 copywriting skills are fundamental to do it well.

Rob Glover
July 19, 2023 | Copywriting

How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)

A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.

Rob Glover
July 11, 2023 | Copywriting

5 Easy Tips for More Powerful Product Positioning

Product positioning can help you define and differentiate your offering to better appeal to your target audience. Get five steps to do it right.

Gordon Donnelly
June 20, 2023 | Copywriting

25 Happy Father’s Day Messages & Greetings for All Your Marketing Needs (+Templates)

Use these inclusive and creative Father's Day messages for your emails, social posts, SMS marketing, and more.

20 Spirited 4th of July Messages & Greetings for Your Customers

Perfectly patriotic messages for clients & customers. Plus free graphics!

20 Completely Awesome ChatGPT Prompts to Make Marketing Easier

Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more.

11 Inspiring Vision Statement Examples (+How to Craft Your Own)

Use these examples and tips to create your own inspired vision statement.

21 Copywriting Mistakes to Avoid for Better Marketing Results

Too many adjectives? Not enough benefits? Keep your copy in check!

Guest Author
February 16, 2023 | Copywriting

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts!

Kristen McCormick
November 23, 2022 | Copywriting

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

Craft the perfect message for your emails, social posts, landing pages, and more.

Kristen McCormick
November 1, 2022 | Copywriting

12 Eye-Catching Google Ads Examples & How to Copy Them

Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!

Kristen McCormick
August 24, 2022 | Copywriting

13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Learn how to communicate the value of your business in a fast, compelling, and memorable way.

Kristen McCormick
August 16, 2022 | Copywriting

The 28 Best Mission Statement Examples to Help You Write Yours (+Template!)

These business mission statement examples will inspire you to write your own and/or change the world.

Kristen McCormick
August 11, 2022 | Copywriting

37 Genuine Thank You for Your Order Messages, Templates & Images

Copy, customize, and cultivate cozy customer connections!

21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)

Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.

How to Write in Conversational Tone (+30 Awesome Examples)

Learn how to write marketing copy that your audience actually wants to read.

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.

352 Copywriting Power Words to Use for Content That Pops

Because "cutting edge" means nothing to people.