Blog Category
Copywriting
7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
7 Conversion-Sabotaging Words to Avoid at All Costs
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
5 Proven Formulas for High-Converting Landing Page Headlines
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
7 of the Best Value Proposition Examples We’ve Ever Seen
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.
5 Tricks to Create Super Bowl Caliber PPC Ads
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
Our 8 Best Ad Copywriting Tips EVER!
It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.
How to Edit Your Own Work: A Self-Editing Checklist
Learning to effectively edit your own writing can be tough. Follow the tips in this self-editing checklist and you'll be on your way to becoming a more independent, autonomous content producer.
10 Advertising Mistakes That Will Destroy Your Credibility
When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!
5 Psychological Tricks to Exploit in Your PPC Ad Copy
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
5+ Power Words & Techniques for More Persuasive Landing Pages
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.
21 Tips, Tricks & Examples for a Rocking Contact Us Page
Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.
21 Tips for Writing Great Ad Headlines
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.
16 Easy Ways to Improve Your Writing Skills
Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.
7 Marketing Clich’es that Make You Sound Like a Hack
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.
How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing
Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
Persuasive Copywriting: 4 Tips for Higher Converting Websites
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!
Headline Writing for PPC Ads: Dos and Don’ts
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.
Seven Unusual, Eye-Catching Calls to Action
Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.
The Future of Content Creation: Keyword Research on Steroids
Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.