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Defining your business’s unique value proposition is hard enough, but how do you distill that value prop into a headline? How do you write the kind of ad description that really resonates? How do you write the kind of call-to-action that’s going to increase conversion rates and your bottom line? These are just a few of the questions we answer on the WordStream blog. Check out our collection of copywriting blog posts and learn how to refine your copywriting chops today.


7 Things We Learned from 31 Days of A/B Headline Testing

Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.

Danny Goodwin
August 15, 2017 | Copywriting

9 Tips for Writing Great Headlines Now

Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017 | Copywriting

13 Urgency-Inducing Tricks to Drive Sales

How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!

Brad Smith
April 5, 2017 | Conversion Rates

11 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

Learn to write better articles, ads, landing pages and more - for FREE! Here are 10 awesome resources for free copywriting advice.

Brad Smith
March 15, 2017 | Copywriting

10 Ogilvy Advertising Secrets that Still Work

David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.

Brad Smith
March 9, 2017 | Copywriting

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.

Brad Smith
February 22, 2017 | Copywriting

Features vs. Benefits: Here’s the Difference & Why It Matters

When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.

Dan Shewan
February 21, 2017 | Copywriting

7 Power Words & Phrases to Test in Your Facebook Ads

When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.

Brad Smith
February 7, 2017 | Copywriting

5 Reasons Your CTA Button is Scaring People Away

You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.

Brad Smith
January 11, 2017 | Conversion Rates

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.

Guest Author
January 10, 2017 | Conversion Rates

7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy

Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!

Brad Smith
December 15, 2016 | Copywriting

7 Conversion-Sabotaging Words to Avoid at All Costs

While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!

Brad Smith
November 7, 2016 | Conversion Rates

A 6-Step Process to Write PPC Ads at Scale

If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.

Brad Smith
August 16, 2016 | Copywriting

9 Tips to Write the Best Facebook Ads Ever (with Examples)

We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.

Emma Siemasko
June 27, 2016 | Copywriting

5 Proven Formulas for High-Converting Landing Page Headlines

The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.

Brad Smith
June 17, 2016 | Copywriting

7 of the Best Value Proposition Examples We’ve Ever Seen

Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.

Dan Shewan
April 26, 2016 | Copywriting

5 Tricks to Create Super Bowl Caliber PPC Ads

Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.

Erin Sagin
March 30, 2016 | Copywriting

Our 8 Best Ad Copywriting Tips EVER!

It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.

Dan Shewan
March 11, 2016 | Copywriting

How to Edit Your Own Work: A Self-Editing Checklist

Learning to effectively edit your own writing can be tough. Follow the tips in this self-editing checklist and you'll be on your way to becoming a more independent, autonomous content producer.

Dan Shewan
February 11, 2016 | Copywriting

10 Advertising Mistakes That Will Destroy Your Credibility

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

Erin Sagin
January 29, 2016 | Copywriting

5 Psychological Tricks to Exploit in Your PPC Ad Copy

Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.

Margot Whitney
July 20, 2015 | Copywriting

5+ Power Words & Techniques for More Persuasive Landing Pages

Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.

Dan Shewan
April 8, 2015 | Copywriting

21 Tips, Tricks & Examples for a Rocking Contact Us Page

Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.

Megan Marrs
March 11, 2015 | Copywriting

21 Tips for Writing Great Ad Headlines

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.

Dan Shewan
February 2, 2015 | Copywriting

16 Easy Ways to Improve Your Writing Skills

Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.

Dan Shewan
August 7, 2014 | Copywriting

7 Marketing Clich’es that Make You Sound Like a Hack

You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.

Elisa Gabbert
June 4, 2014 | Copywriting