Blog Category
Copywriting
How to Turn Customer Feedback into High Converting Ad Copy
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
7 Ways to Write More Engaging, Compelling Website Copy
Dry, boring web copy? No longer! These seven actionable tips will help you write better, more effective website copy, no matter what kind of site you run.
10 Self-Editing Tips that Will Make You a Better Writer
Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.
7 Things We Learned from 31 Days of A/B Headline Testing
Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.
9 Tips for Writing Great Headlines Now
Without a great headline, no one is ever going to read your great content! Here are nine tricks to help you write an awesome headline people want to click.
6 Ways to Use the Curiosity Gap in Your Marketing Campaigns
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
13 Urgency-Inducing Tricks to Drive Sales
How do you overcome the inertia that stops people from making a purchase? You use one of these 13 tricks to create urgency so people want to buy NOW!
11 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Learn to write better articles, ads, landing pages and more - for FREE! Here are 10 awesome resources for free copywriting advice.
10 Ogilvy Advertising Secrets that Still Work
David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.
Why Old-School Ads Still Totally Work (And How to Imitate Them)
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
Features vs. Benefits: Here’s the Difference & Why It Matters
When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
5 Reasons Your CTA Button is Scaring People Away
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
4 Simple but Powerful Tactics for Writing Compelling Ad Copy
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.
7 Ready-Made Google Ads Headline Formulas to Make Your Life Easy
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
7 Conversion-Sabotaging Words to Avoid at All Costs
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
5 Proven Formulas for High-Converting Landing Page Headlines
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
7 of the Best Value Proposition Examples We’ve Ever Seen
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.
5 Tricks to Create Super Bowl Caliber PPC Ads
Struggling to write enticing PPC ads? Here are five fool-proof ways to create super-creative PPC ads that your target audience will actually like.
Our 8 Best Ad Copywriting Tips EVER!
It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.
10 Advertising Mistakes That Will Destroy Your Credibility
When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!
5 Psychological Tricks to Exploit in Your PPC Ad Copy
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
5+ Power Words & Techniques for More Persuasive Landing Pages
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.
21 Tips, Tricks & Examples for a Rocking Contact Us Page
Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.
21 Tips for Writing Great Ad Headlines
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.