Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
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Curious if your mobile ads are performing well? Check out these new benchmarks for mobile ads across Google's ad networks – average CTR, average cost per click (CPC), average conversion rate (CVR), and average cost per action (CPA) across 10 different mobile ad types from search ads to video.
It's here! The 2018 edition of WordStream's annual State of the Agency report is an inside look at how digital marketing agencies run their businesses, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how they acquire new clients and more.
Cornerstone content is high-value, foundational content that drives traffic, builds brand awareness, and feeds your funnel. Learn how to create a cornerstone content piece from top to bottom.
Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.
Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more
The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!
What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...