Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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Welcome to WordStream by LOCALiQ!

New look, new mission, still your go-to source for online marketing news, trends, and advice!

Google Mobile Benchmarks – by Ad Type! [DATA]

Curious if your mobile ads are performing well? Check out these new benchmarks for mobile ads across Google's ad networks – average CTR, average cost per click (CPC), average conversion rate (CVR), and average cost per action (CPA) across 10 different mobile ad types from search ads to video.

State of the Digital Marketing Agency in 2018

It's here! The 2018 edition of WordStream's annual State of the Agency report is an inside look at how digital marketing agencies run their businesses, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how they acquire new clients and more.

The 7-Step Guide to Creating Amazing Cornerstone Content

Cornerstone content is high-value, foundational content that drives traffic, builds brand awareness, and feeds your funnel. Learn how to create a cornerstone content piece from top to bottom.

10 Self-Editing Tips that Will Make You a Better Writer

Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.

All of Google’s Recent Changes to the Mobile SERP

Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more

The Highest CPC Keywords in Canada

The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!

The Most Expensive Keywords in the UK

What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...

The 25 Most Expensive Keywords in Google Ads

We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!