Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
50 Things Every Content Marketer Should Know
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
How to Drive Google Image Search Traffic That’s Actually Relevant
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
The 3 Types of Search Queries & How You Should Target Them
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.