Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
3 Reasons Guest Blogging Isn’t as Dead as Matt Cutts Says It Is
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
Find Your Old Tweets: How to See Your First Tweet
Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!
PPC Budget Guide: Are You Spending Your PPC Budget Wisely?
Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
50 Things Every Content Marketer Should Know
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.