Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)
The PageRank algorithm is constantly changing. But will PageRank always depend on links? 12 SEO experts weigh in on the future of backlinks for Google search.
The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...
In fact, I might argue that few SEO techniques get “more and more spammy” by proportion. In other words, they’re not going from 10% spammy to 50% spammy. You just see more spam because there’s more of everything – more good guest posts, but more crap and spam too.
Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!
Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.
Looking for Quality Score hacks? Here are three easy, sneaky ways to increase your Google AdWords click-through rates and Quality Scores.