Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

HomeBlogElisa Gabbert

3 Cool New Keyword Tools for Generating Content Ideas

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.

3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.

4 Stealable Ways Great Public Speakers Make Sure You Remember Them

Want to be a great public speaker? Here are four simple things that great speakers do to make sure the audience remembers them and what they say.

Search Trends by State: Top Trending Searches in All 50 States

What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.

How to Get a Million+ Blog Visits Per Month

Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.

Call Metrics: How to Measure the Quality of Your Call-In Leads

How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.

3 Super-Actionable Keyword Research Tips to Try Right Now

These super-actionable keyword research tips will help you mine Google Suggest and Keyword Planner for keyword ideas, then prioritize using our secret formula.

The 3 Types of Links that Send Legit Referral Traffic

Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.

7 Marketing Clich’es that Make You Sound Like a Hack

You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.