Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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Is the Internet Making Us Smarter?

Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.

Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

Improving Quality Score Part 3: How is Quality Score Calculated?

Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

Social Media Interview Series: Alexander Howard

In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.

The Future of Content Creation: Keyword Research on Steroids

Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.

SMO Is the New SEO: The Rise of Social Media Optimization

Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.