Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?