Elisa Gabbert
Elisa Gabbert is WordStream’s Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
AdWords Experts Share the Secrets of Their PPC Success, Part 15
Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
International Women’s Day & The Worst Google Doodles of All Time
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
What Kinds of Businesses Should Use PPC Advertising?
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
What Is SEO Content? A Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?